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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Q1.In an anti-smoking campaign, social marketers were evaluating different audience segments in order to select one to target .They gathered and compared information about the occurrences of lung disease and cancer in each segmentThis is an example of which evaluation factor? a. Problem incidence. b. Problem severity C. Segment size d. Reachabllity ______________________________________ Q2. When evaluating potential segments for a campaign on reducing child obesity. The percentage of children who are obese, can be categorized under which evaluation criteria: a.Problem b. Problem severity C. size d. Defenselessness ______________________________________ Q3. News and entertainment media have power on influencing behaviors, on the other hand movies have minimal influence. T/F
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Mailings O BSSC300 References Review Pens View Help AaBbCcDc AaBbCcDcAaa سياسة الخصوصية NO u pa THeading Heaang A Sele Font Paragraph It looks like your stored credentials are out of date. Please sign in as ah******@ca****** om so we can verify your subscription. Styles Editin Sign In 1 2 5. RELATED PROBLEMS ►' '1.1, 1,2, 1.5, 1.6, 1,7, 1.8, 1.9, 1.11, 1.12, 1.14, 1.15 1.1 John Lucy makes wooden boxes in which to ship motorcycles. John and his three employees invest a total of 40 hours per day making the 120 boxes. a) What is their productivity? b) John and his employees have discussed redesigning the process to improve efficiency. If they can increase the rate to 125 per day, what will be their new productivity? c) What will be their unit increase in productivity per hour? d) What wil be their percentage change in productivity?X 1,2 Riverside Metal Works produces cast bronze valves on a 10-person assembly line. On a recent dav. 160 valves were nrm- DFocus
Is it ethical to use SOCMED, as some bloggers may not be disclosing the fact that they are being compensated for product or brand endorsement? Justify with TWO (2) points
1. Management at a U.S. company trying to market tomato paste in the Middle East did not know that, translated into Arabic, tomato paste is “tomato glue.” How could they have known in time to avoid problems? 2. Give examples of how the self-reference criterion might be manifested. Q
41.42.43 A) Many brands decide to reposition themselves on the market. 1. Explain what is meant by repositioning; 2. Why a brand would choose to do it; 3. Give at least one example. Input space # 1 Input space # 2 Input space # 3 B) Although demographic segmentation is easier to achieve, marketers often choose to combine it with psychographic segmentation. Explain why. C) What can marketers do at the needs recognition stage to influence consumers' purchasing decisions? 1. Identify and explain at least 2 methods used by marketers at this stage of the consumer decision-making process. 2. Give an example. Input space # 1 Input space # 2
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✪ Conclusion (100 words) R -0- F5 Summarise the legal and social influences Summarise how legal and social influences impact acquisition and maintenance Summarise the importance of responding to influences for successful HRM % 5 T N F6 + 6 F Y & 7 F8 U * CO 8 F9 W G Request edit access ر F10 ( 9 F11 O 0 22°C ^ F12 € P L13 Yoga Home { + 11 [ ENG End Insert 10:44 CH 08/03/202 } Sho ] D Ba
34. Develop a brand name for (a) a voice-activated wireless speaker, (b) a sports apparel store, (c) an Internet grocery shopping service, (d) a mobile app, or (e) a pet-walking service. Justify your name.
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