Answered: How do you distribute an effective…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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How do you distribute an effective content?

Expert Solution

Step 1

Content distribution is the way in which one person conveys their content to the public. This helps to ensure that all valuable content is in front of the right users. Content development is an essential part of any company's marketing process.

Step 2

An effective content can be distributed by the following ways:

Ensure a clear distribution plan: The fact is that without distribution one cannot find even the most creative, innovative, and explosive content. Effective content delivery can only progress if one is clear about what one is trying to do with the content.
Promote content on paid media: When it comes to paid opportunities, consumers adopt a slightly different mindset than traditional brand advertisements and direct response advertisements. Marketers want to encourage people to interact, comment, and share content.
Increase the range of the content: By increasing the scope of content, marketers ensure that they get the most value out of it and optimize content marketing returns on investment.
Measure success: Once a marketing distribution strategy is developed and several campaigns are implemented, one needs to make sure that one understands how to properly measure success.

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