1. Explain and illustrate the factors determining the success of CRM. loul and business performance.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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DISCUSSION QUESTIONS
1. Explain and illustrate the factors determining the success of CRM.
2. Discuss the relationship between loyalty and business performance.
groups
3. Before a CRM strategy is chosen for the different
business should determine their current and future profitability.
of customers, a
Explain the different customer segments that can be identified in this way.
• Illustrate the different CRM strategies that could be used for each
identified segment.
●
Transcribed Image Text:DISCUSSION QUESTIONS 1. Explain and illustrate the factors determining the success of CRM. 2. Discuss the relationship between loyalty and business performance. groups 3. Before a CRM strategy is chosen for the different business should determine their current and future profitability. of customers, a Explain the different customer segments that can be identified in this way. • Illustrate the different CRM strategies that could be used for each identified segment. ●
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