Q2. Murad has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Murad has been directed to study the of the company. A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment F) All
Q2. Murad has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Murad has been directed to study the of the company. A) macroenvironment B) microenvironment C) technological environment D) demographic environment E) political environment F) All
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Q2. Murad has been directed to study the forces close to a company that affect its ability to
serve its customers, such as the company, suppliers, marketing intermediaries, customer
markets, competitors, and publics. In this instance, Murad has been directed to study the
of the company.
A) macroenvironment
B) microenvironment
C) technological environment
D) demographic environment
E) political environment
F) All
ANSWER:
Explanation:
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