Answered: Differentiation focus on 1-Focus on a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Related questions

Question

Differentiation focus on

1-Focus on a particular group or geographical market.

2-Seek differentiation in the targeted market segment.

3-Serve the special needs of a narrow target market.

4-all the above

Expert Solution

Introduction

Marketing and production acts as the primary function of any business and all rest are the secondary functions supporting the primary one. Secondary functions like legal, Human resources, accounts etc.

Marketing helps the firm to build customers. This is a difficult job specially in presence of competition. These competition will always try to grow and take all the market share for themselves. The marketers need to fight with these competition and also in the limited resources available.