consumers are motivated by abstract and idealized criteria is what?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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consumers are motivated by abstract and idealized criteria is what?

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Consumer Motivation - It's an internal feeling that encourages people to identify the needs and buy the products or services to fulfill those needs either conscious and unconscious. The fulfillment of need leads to motivation to purchase again. 

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