consumers are motivated by abstract and idealized criteria is what?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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consumers are motivated by abstract and idealized criteria is what?

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Consumer Motivation - It's an internal feeling that encourages people to identify the needs and buy the products or services to fulfill those needs either conscious and unconscious. The fulfillment of need leads to motivation to purchase again. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing