Reema is a rich business woman. She has a business of Abaya's in Bahrain. Due to COVID- 19, her business started to see declines in sales as customer are afraid to visit the shop and getting infected with the COVID -19. Suppose you are a marketing manager and she asked you to formulate new strategies for running her business, then answer these questions given below. 1- What is the best channel she can adopt and run her business? 2- What are the advantages of using this new channel of business? 3- Can she apply Omni Channel retailing? Justify your answer. 4- What are the possible threats involved in running the business with the new channel? drects®
Reema is a rich business woman. She has a business of Abaya's in Bahrain. Due to COVID- 19, her business started to see declines in sales as customer are afraid to visit the shop and getting infected with the COVID -19. Suppose you are a marketing manager and she asked you to formulate new strategies for running her business, then answer these questions given below. 1- What is the best channel she can adopt and run her business? 2- What are the advantages of using this new channel of business? 3- Can she apply Omni Channel retailing? Justify your answer. 4- What are the possible threats involved in running the business with the new channel? drects®
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Solve the case study marketing
![12:38 1
1 WhatsApp
l LTE
Case Study 2
Reema is a rich business woman. She has a business of Abaya's in Bahrain. Due to COVID-
19, her business started to see declines in sales as customer are afraid to visit the shop and
getting infected with the COVID -19. Suppose you are a marketing manager and she asked you
to formulate new strategies for running her business, then answer these questions given below.
1- What is the best channel she can adopt and run her business?
2- What are the advantages of using this new channel of business?
3- Can she apply Omni Channel retailing? Justify your answer.
4- What are the possible threats involved in running the busin
with the new channel?
Can you solve ?
Follow- mgtmktpects](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F7b470901-951f-4315-97b2-4973b38c1656%2Ff581f367-fe02-42e5-a417-577f451127f9%2F16mjz1r_processed.jpeg&w=3840&q=75)
Transcribed Image Text:12:38 1
1 WhatsApp
l LTE
Case Study 2
Reema is a rich business woman. She has a business of Abaya's in Bahrain. Due to COVID-
19, her business started to see declines in sales as customer are afraid to visit the shop and
getting infected with the COVID -19. Suppose you are a marketing manager and she asked you
to formulate new strategies for running her business, then answer these questions given below.
1- What is the best channel she can adopt and run her business?
2- What are the advantages of using this new channel of business?
3- Can she apply Omni Channel retailing? Justify your answer.
4- What are the possible threats involved in running the busin
with the new channel?
Can you solve ?
Follow- mgtmktpects
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