Reema is a rich business woman. She has a business of Abaya's in Bahrain. Due to COVID- 19, her business started to see declines in sales as customer are afraid to visit the shop and getting infected with the COVID -19. Suppose you are a marketing manager and she asked you to formulate new strategies for running her business, then answer these questions given below. 1- What is the best channel she can adopt and run her business? 2- What are the advantages of using this new channel of business? 3- Can she apply Omni Channel retailing? Justify your answer. 4- What are the possible threats involved in running the business with the new channel? drects®

Reema is a rich business woman. She has a business of Abaya's in Bahrain. Due to COVID- 19, her business started to see declines in sales as customer are afraid to visit the shop and getting infected with the COVID -19. Suppose you are a marketing manager and she asked you to formulate new strategies for running her business, then answer these questions given below. 1- What is the best channel she can adopt and run her business? 2- What are the advantages of using this new channel of business? 3- Can she apply Omni Channel retailing? Justify your answer. 4- What are the possible threats involved in running the business with the new channel? drects®

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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