Australia's consumer watch dog has sued Samsung Electronics for allegedly misleading consumers by promoting water-resistant Galaxy smart phone sassuitable to use in swimming pools. 1a) What is the key issue to addressand why is it important? b.)Who is it a problem for?
Australia's consumer watch dog has sued Samsung Electronics for allegedly misleading consumers by promoting water-resistant Galaxy smart phone sassuitable to use in swimming pools. 1a) What is the key issue to addressand why is it important? b.)Who is it a problem for?
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
Problem 2C
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Australia's consumer watch dog has sued Samsung Electronics for allegedly misleading
consumers by promoting water-resistant Galaxy smart phone sassuitable to use in swimming
pools.
1a) What is the key issue to addressand why is it important?
b.)Who is it a problem for?
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