KidsVilla is planning to start its own line of kids wear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players. 1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.
KidsVilla is planning to start its own line of kids wear. The company is planning to open 30 stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting 1 to 10 years of age group. The brand will target a large number of middle-class customers. The company will compete with all the local players. 1. The management has asked you to explain various types of segmentation for Kidsvilla. 2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional and online media.
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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KidsVilla is planning to start its own line of kids wear. The company is planning to open 30
stores across three cities i.e. Mumbai, Delhi and Bangalore. The company is targeting 1 to
10 years of age group. The brand will target a large number of middle-class customers. The
company will compete with all the local players.
1. The management has asked you to explain various types of segmentation for Kidsvilla.
2. Explain various promotion mix techniques that you will use to promote KidsVilla traditional
and online media.
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