Keep Me Safe is an organisation that specialises in educating women about how to keep themselves safe. In recent times, they developed and is distributing a product called POW which can help, to a great extent, to ward off undesirable attacks. Given the nature and climate of what is happening in ‘Every Man Fi Himself Island’, this product seems very attractive. A. Describe THREE (3) functions that Keep Me Safe marketing channel members can perform.  B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use in promotion of its new product.  C. Suggest which channel would be BEST suited for distributing this new product across the island.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
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Keep Me Safe is an organisation that specialises in educating women about how to keep
themselves safe. In recent times, they developed and is distributing a product called POW which
can help, to a great extent, to ward off undesirable attacks. Given the nature and climate of what
is happening in ‘Every Man Fi Himself Island’, this product seems very attractive.


A. Describe THREE (3) functions that Keep Me Safe marketing channel members can
perform. 


B. Recommend TWO (2) consumer sales promotion tools to Keep Me Safe for use in
promotion of its new product. 


C. Suggest which channel would be BEST suited for distributing this new product across
the island. 

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