Factors that influence dispenser's behavior: Training and knowledge Professional compensation (salary and prestige) Economic incentives (mark-up and volume of sales) Supply Available product information Availability of dispensing equipment such as counting trays, vials, bottles, labels, syringes etc. Public versus private sector promotional and marketing techniques. Social status of a dispenser. Dispenser prescriber relationship. Lack of communication skills. Please shortly explain these factors?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Factors that influence dispenser's behavior:

  • Training and knowledge
  • Professional compensation (salary and prestige)
  • Economic incentives (mark-up and volume of sales)
  • Supply
  • Available product information
  • Availability of dispensing equipment such as counting trays, vials, bottles, labels, syringes etc.
  • Public versus private sector promotional and marketing techniques.
  • Social status of a dispenser.
  • Dispenser prescriber relationship.
  • Lack of communication skills.

Please shortly explain these factors?

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