Question 2 What are the advantages and disadvantages of direct-response marketing? What are the six steps in the direct marketing process? What are the five tools or media of direct marketing and how do they differ?
Question 2 What are the advantages and disadvantages of direct-response marketing? What are the six steps in the direct marketing process? What are the five tools or media of direct marketing and how do they differ?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What are the advantages and disadvantages of direct-response marketing? What are the six steps in the direct marketing process? What are the five tools or media of direct marketing and how do they differ?
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