Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Step 1-Introduction
Most of the companies use different kinds of marketing strategies in order to become successful in the market. Some of the most popular marketing executive strategies are cause marketing, relationship marketing, scarcity marketing, undercover marketing.
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