Answered: 1.2 The main content of the assignment…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

100%

Transcribed Image Text:Marketing Management assignment 2 - Microsoft Word 开始插入页面布局引用邮件审阅视图 PDF工具集 Acrobat 福听PDF 品剪切お查找, 等线(中文正文) | 小四 A AaBbCcDd AaBbCcDd AABE AaBbC AaBbC AaBbC AaBbCcDd AaBbCcDd AaBbCcDa 自复制替换粘贴了格式刷更改样式全文翻译正文无间隔标题1 标题2 标题副标题不明显强调强调明显强调选择论文 B U - abe X, x Aa ab. 查重剪贴板字体段落样式编辑翻译论文 1.1 Introduction This document is prepared as a guideline for the writing of Assignment 2. Students mustdevelop a marketing plan for the innovative product they aspire to produce. - 1.2 The main content of the assignment should include the following: Imagine that you have created a new innovative product. As the brand owner, you will develop a Marketing Plan for this product. These are the guidelines used to develop the Marketing Plan.. 1.2.1 Describe your product's value proposition (10 marks). 1.2.2 Illustrate your product in detail (drawing/picture/video) (10 marks). 1.2.3 Who is the target market? Describe in detail of the potential customer profile (10 marks). 1.2.4 Briefly, explain your marketing mix (product/price/place/ promotion) strategies? (40 marks). 1.2.5 Who are your core competitors? (5 marks). 1.2.6 Using SWOT Analysis evaluate the new product (20 marks). 页面:1/2字数: 323 英语(美国)插入目单 = 1009 21:58 p在这里输入你要搜索的内容 WE 3℃ 晴朗 O 4») A S 2022-2-23 21

Expert Solution

Step 1 Introduction

For launching any product or services there are several components that needs to strategically planned and good research regarding the market and industry should be done before introducing any product or services.

There are various aspects as the 4ps of marketing, the target market etc.