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Question 2 of 20 During the step of the product development process a business will likely have a fully functioning prototype of a new product. OA. idea screening B. business analysis OC. post-launch review OD. product and promotion development

Question 2 of 20 During the step of the product development process a business will likely have a fully functioning prototype of a new product. OA. idea screening B. business analysis OC. post-launch review OD. product and promotion development

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Question 2 of 20** During the _____ step of the product development process, a business will likely have a fully functioning prototype of a new product. - A. idea screening - B. business analysis - C. post-launch review - D. product and promotion development This is from "2.4.3 Test (CST): Starting a Business Wrap-Up". There are no graphs or diagrams accompanying the question.
Transcribed Image Text:**Question 2 of 20** During the _____ step of the product development process, a business will likely have a fully functioning prototype of a new product. - A. idea screening - B. business analysis - C. post-launch review - D. product and promotion development This is from "2.4.3 Test (CST): Starting a Business Wrap-Up". There are no graphs or diagrams accompanying the question.
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