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Executive summary :1-2 paragraph of summary of your plan Situation analysis This section presents an analysis of the business environment and the factors affecting your company. It also covers relevant trends and potential crisis issues that your company may face in the coming year(s). An analysis of the marketing includes demographic factors, political factors, technological factors, economic factors and social factors. A SWOT analysis have to be included also

Executive summary :1-2 paragraph of summary of your plan Situation analysis This section presents an analysis of the business environment and the factors affecting your company. It also covers relevant trends and potential crisis issues that your company may face in the coming year(s). An analysis of the marketing includes demographic factors, political factors, technological factors, economic factors and social factors. A SWOT analysis have to be included also

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Executive summary :1-2 paragraph of summary of your plan Situation analysis This section presents an analysis of the business environment and the factors affecting your company. It also covers relevant trends and potential crisis issues that your company may face in the coming year(s). An analysis of the marketing includes demographic factors, political factors, technological factors, economic factors and social factors. A SWOT analysis have to be included also
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