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Fairness and accuracy are two important elements for businesses to bear in mind when developing a…

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Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Question: Read the below paragraph and write a short review beyond agreeing or disagreeing the paragraph Marketers should build long-term relationships with the customers so that there will be trust between customers and the company. Building trust and customer relationships require a great deal of work, but ultimately, they pay off over the long term. People need to trust a brand before buying from it, and that trust comes from repeat transactions with the brand over time. A well-designed marketing automation system uses marketing analytics to track and analyze the entire marketing process from the first touch to purchase (Bi, 2019). It collects and analyzes data and then uses this data to drive the business's overall marketing efforts. Customer Relationship Management (CRM) systems are an essential element of the marketing function. In a typical CRM system, information is stored in a database about past, current, and potential customers. This information is then used to communicate…
In Sultanate of Oman, a private bank is irresponsibly issuing of credit cards just to increase its customers and irresponsibly raising the credit limits too. This is an example for O a. Unethical practice in marketing O b. Unethical industry practice O c. Unethical practice related to products O d. Unethical practice towards customers
Which one of the following statements about social media marketing is INCORRECT: Question 1 options: Marketers need to integrate business account into personal account for social media campaigns. Before posting anything on social media platforms, marketers need to set up clearly defined goals. Some social media platforms such as Meta allow marketers to pay to put the promoted content in front of specific groups of people on those platforms. The purpose of the network (e.g. if a network is mostly used for personal relationships or more focused on sharing content) is one of important factors to determine which social network that marketers should participate. Social media monitoring tools can look for mentions of a brand of interests or any competitors of the focal brand, or even themes being talked about.
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Byju’s sponsored popular reality show ‘Kaun Banega Crorepati’ (KBC) and incorporate a special week. The activity was restricted to students studying in Byju’s only. From the viewpoint of Message Strategy, a credible show such as KBC supported Byju’s in playing restrictive practice. This was great news for Byju’s but also a blackmail to parents of intelligent students forcing them to enroll at Byju’s. Question: Do you support the above viewpoint of the author? If Yes, kindly suggest what alternate strategy should have been followed. If no, kindly support your answer with your logic.
make an introduction for capstone project about merchandising hardware store
QUESTION 1 The FTC requires companies to have a reasonable basis for making claims in their advertisements. This means that companies must have O a. Testimonials from satisfied customers O b. Approval from the FTC before making any claims O c. Scientific evidence to support their claims O d. A marketing strategy to attract consumers QUESTION 2 A company is accused of engaging in predatory pricing by intentionally selling its products at a loss to drive competitors out of business. This is an example of O a: Price discrimination O b. Unfair competition OC. Misleading advertising O d. Deceptive packaging
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