17. Intwo or more firms join forces to reach a targetaudience in a short-term effort.OA. joint-venture promotionOB. cross-promotionOC. promotional co-brandingD. multi-target promoting

Businesses can reach new customers and boost sales by working together to promote each other's…

Answered: 17. In two or more firms join forces to…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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Similar questions

Topic Marketing....Discuss the factors that organizations consider when developing promotional strategies.
Rogain was the first branded prescription drug to be directly targeted to males with early signs of balding. Rather than go through a traditional ad channel, the firm made the decision to aim the ads directly at the consumer, prompting the consumer to ask his doctor for a prescription. This is an example of using a ___________ promotional channel strategy. a. push b. pull c. IMC d. None of the above
Topic - Sales promotion. Sales promotion strategies should be evaluated for their effectiveness and return on investment (ROI). Explain the key metrics and methods used to measure the success of sales promotion campaigns.
There are 2 commercial links below. You are to view them and discuss them. I want you to tell me: A. Why are these commercials persuasive? B. What are the fallacies present in the 2 commercials you have watched? C. Are they effective for persuasion? The 2 commercial links: https://youtu.be/owGykVbfgUE https://youtu.be/RLYY7GEdgPE
3. a. Define the role of humorous appeals in advertising for promoting a product or services.
Unlike magazine advertising, radio advertising: Question 28 options: a) has high unit and production costs. b) has longer lead time. c) poses difficulty in communicating humor. d) provides maximum flexibility.
In 500 words or more: A vital component of a successful marketing strategy is the company's plan for communication with its stakeholders. One segment of the communication plan is included in the marketing mix as the promotional element. Determine the message that advertising is to communicate to the customer is an important part of developing a marketing strategy. Name five TV ads that stand out in your mind and share the youtube links of these ads in your essay. 1. What makes them stand out? Who is the target market? What is being promoted? 2. Are these marketing methods appropriate for the product and target market? 3. What methods would you use to evaluate the effectiveness of an advertising campaign? What other types of media would you use to promote the same product or service to meet the promotional objectives?
2. Companies spend huge money on advertising to build a quality image for their products. At the same time, they spend billions more on discount. oriented sales promotion, offering lower price as a main reasons to purchase. Discuss whether sales promotion is changing or reducing the effect of advertising. Can you find an example where they enhance one another?
Describe a self-regulation guideline you believe would improve the value of (a) an existing fonn of promotion and (b) a new promotional practice.
The following are methods for advertising agency compensation EXCEPT a. Fixed contract fees b. Cost-Plus agreement c. Commission from media d. Percentage charges
4.Select one advertisement for a global product (i.e., a product that is marketed in more than one country). 1. Describe the four types of segmentation strategies (i.e., demographic, psychographic, geographic, and behavioral) 2. Explain which types of segmentation strategy are used in the advertisements and why 3. Evaluate how effectively the advertisement utilizes creative strategy
Case: What do American Express, Target, Coca-Cola, the Discovery Channel, Cadillac, Minute Maid, the Cartoon Network, Royal Caribbean, and Calvin Klein have in common? They all break through the clutter of traditional ad spaces to grab the attention of potential customers. And in the process, they dazzle them right out of the boredom of riding the subway.Subway advertising has been around nearly as long as the subway itself. But advertising media pioneers Submedia, Sidetrack Technologies, and MotionPoster give the old venue a new twist. By employing an innovative technology similar to that of a child's flip book, these companies illuminate dark subway tunnels and turn them into valuable showcases for major advertisers. Since 1999, a new segment of out-of-home advertising has been developed. Various agencies around the world have pioneered a technology that allows for static images placed in subway tunnels to appear as full-motion commercials. This represents one of many developments in…

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17. In two or more firms join forces to reach a target audience in a short-term effort. O A. joint-venture promotion OB. cross-promotion C. promotional co-branding D. multi-target promoting