1. That which informs and persuades through paid media A. Personal selling B. Advertising C. Merchandising D. PR 2. To retract or clarify the original ads A. Corrective ad B. Reminder ad C. Product ad D. Institutional ad

1. That which informs and persuades through paid media A. Personal selling B. Advertising C. Merchandising D. PR 2. To retract or clarify the original ads A. Corrective ad B. Reminder ad C. Product ad D. Institutional ad

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Q: In an imperfectly competitive industry the investment in quality by a firm, prior to competing with…

A: Perfect competition exists only in theory, in real life each market is characterized by imperfect…

Q: 1. In terms of Advertising, write one advertisement for each of the following Ads below; a. Write…

A: Advertising: Advertising refers to a kind of marketing technique used by an organisation to sell its…

Q: Aiming at two or more distinct consumer groups, with different retailing approach for each group is

A: Aiming at two or more distinct consumer groups, with different retailing approach for each group is…

Q: Elaborate in detail how marketing and Public relations can be differentiated

A: Introduction Marketing refers to the comprehensive term that include all those activities which are…

Q: For display advertisements, who are the advertisers, publishers, and the display network? What would…

A: Digital display advertising is realistic advertising on Internet sites, applications or online media…

Q: Multiple choice 1. Institutional ads that supports socially responsible messages, activities, or…

A: "Since you have asked multiple questions so we will solve the first question for you. If you want…

Q: Which one of the following involves two-way personal communication between salesperson and…

A: Personal selling- It is the process of the person-to-person communication between salespersons and…

Q: Give one form of advertising media that Netflorist can use with a suitable justification of why…

A: Digital Marketing will be the best advertising media for Netflorist for the below reasons.

Q: Which of the following is NOT a trend being seen by those who engage in catalog marketing? A.…

A: Introduction:- Let us try to answer this question by choosing one of the options:-

Q: Media plan Select one: a. Dividing a market into distinct groups of buyers who have different…

A: The correct option is c, that is, The choice where to advertise in order to reach the right people .…

Q: a licensee is emailing information regarding an open house for one of her listings. In addition to…

A: A licensee is emailing information regarding an open house for one of her listings.

Q: ______ provides a way (which is not able to be duplicated), for a firm to differentiate its product…

A: Brands are used in business, advertising, and marketing for recognition and, importantly, to create…

Q: Persuasive advertising is used for new product categories. Select one: a. True. O b. False.

A: Persuasive Advertising is a type of advertising that aims at buying a particular product, especially…

Q: The Lexus and Black Panther product placement campaign is an example of a. personal selling. b.…

A: Product placement is defined as an advertising in which different brands place their goods or…

Q: 1. Integrated Marketing Communications is the coordination of all or some of the six promotional…

A: Explanation:- Customer satisfaction, often known as live vox, is the spoken transmission of…

Q: Of those items below, which answer shows the best characteristics for the most affective advertising…

A: The answer is d.

Q: The promotion tool which is suitable for mass marketing is ______________. a. Direct mail b.…

A: Sales promotion is a kind of promotional tool which is employed bye the marketers for a temporary…

Q: Which promotional tool provides immediate feedback? a. Sales promotion b. Advertising c. Personal…

A: In operation management, management team takes certain initiative to increase the demand of the…

Q: A paid form of non-personal presentation and promotion of ideas, goods, and services by an…

A: A paid form of non-personal presentation and promotion of goods, services and ideas by identified…

Q: What is the function associated with all activities aimed at improving the image of the enterprise…

A: Advertising is a crucial part of marketing. It helps the marketers to increase the familiarity of a…

Q: Advertising Appeals: (how does advertisement get you to do something or "appeal to you to get you to…

A: Ans. Free choice’ does now not absolutely be present of our cutting-edge age, the place media over…

Q: Which one of the following is a form of direct marketing? a. Blog b. You Tube c. Websites d. Email

A: Direct marketing is a form of marketing under which there is direct communication between the seller…

Q: 37 Informative advertising help maintain customer relationships and keep customers thinking about…

A: Yes, Its True! Informative advertising is important with mature products to help maintain customer…

Q: ____ is the channel used to convey a message to a target market. Question 23 options: a)…

A: In the realm of marketing and communication, conveying a message effectively to a target market is…

Q: Which online marketing tool contains periodic posts on a common web page? a. Blogs b. Social Media…

A: Social media marketing refers to the method of marketing products and services on the different…

Q: 5 simple tips to writing a successful classified ad explain in detail

A: Simple tips to writing a successful classified advertisement are as follows: Using your customers'…

Q: For most organizations, marketing budgets are substantial, making promotional mix strategies of…

A: This promotion mix is a combination of diverse communication channels and instruments that you…

Q: Understanding the advertising response function helps marketers _______. a. multiply returns by…

A: Advertising plays a vital role in promotion. It is a kind of paid communication where an attractive…

Q: Please get back to me soon.

A: The basic goal of advertising is to generate targeted demand. Informative advertising is present at…

Q: What is the main limitation of advertising? Select one: a. It is easily copied by other…

A: Advertising refers to a method or technique used by marketers to draw the attention of the public…

Q: a. Write one informative ad. b. Write one persuasive ad that appeals to sexuality. c. Wite one…

A: Advertisements for Each of the following advertisements:

Q: It is based on the premise that consumers know the competing brands and therefore no promotion…

A: The evolution of marketing starts from the industrial revolution where each stage is production,…

Q: 10 tips on Banner advertising to increase leads Write in 1000 words

A: Banner advertising is still a dynamic way for companies to draw in their target market's attention…

Q: If the goal of the promotion plan is to improve the image of the company or the industry, _____ may…

A: In the cutthroat environment of contemporary business, a promotion strategy that works is essential…

Q: Salesmen and marketers want a better relationship with customers who are _______. a. Nonprofessional…

A: The marketers use the knowledge of consumer behavior during the process of marketing strategy…

Q: Samples, premiums, and advertising specialties are example of...............used in sales promotion.

A: Businesses are always on the hunt for the right marketing channel for meeting their needs and for…

Q: Advertising, public relations, and personal selling are all elements of ----------- A.…

A: Advertising, public relations, and personal selling are all critical components of marketing and…

Question

Multiple choice: 1. That which informs and persuades through paid media A. Personal selling B. Advertising C. Merchandising D. PR 2. To retract or clarify the original ads A. Corrective ad B. Reminder ad C. Product ad D. Institutional ad

Expert Solution

This question has been solved!

Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.

SEE SOLUTION Check out a sample Q&A here

Step 1

Step 2

Step 3

Step 4

Step by step

Solved in 4 steps

SEE SOLUTION Check out a sample Q&A here

Similar questions

__________ is used by companies which focus on taking the focus of customers to its existing products. Select one: a. Informative advertising b. Persuasive advertising c. Compulsive advertising d. Reminder advertising
Rogain was the first branded prescription drug to be directly targeted to males with early signs of balding. Rather than go through a traditional ad channel, the firm made the decision to aim the ads directly at the consumer, prompting the consumer to ask his doctor for a prescription. This is an example of using a ___________ promotional channel strategy. a. push b. pull c. IMC d. None of the above
2D. Explain the best practices which will help to create and place effective magazine ads
In today's world, where advertisements and advertising have become extremely important and all aspects of outdoor advertising have all become crucial. All the below are advantages of outdoor advertising except. O Digital capabilities O Large visual possible O Low cost Clutter
There are different types of advertisings used by the advertisers. One of such type is Mural advertising. Select the example of Mural advertising from the following list. A.Journals B.Circulars C.Newspapers D.Electric Display
3. a. Define the role of humorous appeals in advertising for promoting a product or services.
Your first task in writing a sales proposal is to find out exactly what your prospective ___________________.. Single choice. (1 Point) a. customer needs b. cost analysis c. goals and objectives d. problem or issue
Unlike magazine advertising, radio advertising: Question 28 options: a) has high unit and production costs. b) has longer lead time. c) poses difficulty in communicating humor. d) provides maximum flexibility.
Nicholas Anderson, a marketing specialist for a manufacturer of microwaves, is looking for ways to reach potential customers who typically avoid advertisements. Which of the following would be the most economical and effective promotional tool for Nicholas to use?
The following are methods for advertising agency compensation EXCEPT a. Fixed contract fees b. Cost-Plus agreement c. Commission from media d. Percentage charges
Identify the concept, which states that consumers will not buy enough of the products unless it undertakes a large scale of selling and promotional effort. a. Selling b. Production c. Marketing d. All the options
1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-action