Discuss and provide examples for the merits and benefits of sales promotion in the context of marketing.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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a. Discuss and provide examples for the merits and benefits of sales promotion in the context of marketing. 

 

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Step 1: About Sales Promotions

Sales promotion refers to a collection of marketing initiatives and strategies intended to drive instant demand for a good or service. It is a short-term technique used to boost demand and promote purchases from customers. Sales promotions are frequently used in conjunction with other marketing strategies, such as advertising and public relations, to develop a full marketing mix.

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