Marketing communication that attracts buyers under false pretenses is known as OA) puffery B) bait-and-switch advertising C) false promotion D) pretense advertising O E) disparagement advertising
Marketing communication that attracts buyers under false pretenses is known as OA) puffery B) bait-and-switch advertising C) false promotion D) pretense advertising O E) disparagement advertising
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
![Marketing communication that attracts buyers under false pretenses is known as
A) puffery
B) bait-and-switch advertising
C) false promotion
OD) pretense advertising
O E) disparagement advertising
Which of these factors helped Clorox succeed with its Green Works household cleaning products?
A) New government regulations banning certain cleaning chemicals
O B) An eco-friendly product priced the same as standard products
OC) An eco-friendly product with a very modest price premium
O D) A bipartisan embrace of green products
O E) The disappearance of several competitors](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0ab2bd11-0e58-4cce-9a22-d396e0c7b669%2F53ddd0c4-34d7-4f89-bda1-37f99a7d662f%2Fisbxz5_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Marketing communication that attracts buyers under false pretenses is known as
A) puffery
B) bait-and-switch advertising
C) false promotion
OD) pretense advertising
O E) disparagement advertising
Which of these factors helped Clorox succeed with its Green Works household cleaning products?
A) New government regulations banning certain cleaning chemicals
O B) An eco-friendly product priced the same as standard products
OC) An eco-friendly product with a very modest price premium
O D) A bipartisan embrace of green products
O E) The disappearance of several competitors
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