Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline: 1. One form of advertising media that Netflorist can use with a suitable justification of why this media is a good option for Netflorist. (Above the line or digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.
Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline: 1. One form of advertising media that Netflorist can use with a suitable justification of why this media is a good option for Netflorist. (Above the line or digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:
1. One form of advertising media that Netflorist can use with a suitable
justification of why this media is a good option for Netflorist. (Above the line or digital media).
2. Strengths and weaknesses of your chosen media
3. Three examples of a promotion that Netflorist can run.
![Your answer should be no longer than 2 – 2 % pages.
Say it with
a ćactus
Net
Florist.
Dengres Lau on Hiter
Cape Tan Now Fires Dey Zen
I love you!
Get well!
100
Happy
Birthday!
Say it with
a cactus](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F8e7b35e4-6eec-4411-9545-2392a0f9c9fe%2F1072a1ad-e46a-4307-8bb3-eee4517a92e8%2Ftd3xaz_processed.jpeg&w=3840&q=75)
Transcribed Image Text:Your answer should be no longer than 2 – 2 % pages.
Say it with
a ćactus
Net
Florist.
Dengres Lau on Hiter
Cape Tan Now Fires Dey Zen
I love you!
Get well!
100
Happy
Birthday!
Say it with
a cactus
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