Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline: 1. One form of advertising media that Netflorist can use with a suitable justification of why this media is a good option for Netflorist. (Above the line or digital media).  2. Strengths and weaknesses of your chosen media  3. Three examples of a promotion that Netflorist can run.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:
1. One form of advertising media that Netflorist can use with a suitable
justification of why this media is a good option for Netflorist. (Above the line or digital media). 
2. Strengths and weaknesses of your chosen media 
3. Three examples of a promotion that Netflorist can run. 

 

Your answer should be no longer than 2 – 2 % pages.
Say it with
a ćactus
Net
Florist.
Dengres Lau on Hiter
Cape Tan Now Fires Dey Zen
I love you!
Get well!
100
Happy
Birthday!
Say it with
a cactus
Transcribed Image Text:Your answer should be no longer than 2 – 2 % pages. Say it with a ćactus Net Florist. Dengres Lau on Hiter Cape Tan Now Fires Dey Zen I love you! Get well! 100 Happy Birthday! Say it with a cactus
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