what is the first step in the public relations campaign process

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what is the first step in the public relations campaign process

 

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Step 1

In simple terms, Public Relations means getting attention to polish your image. It is the process of building a favorable image and positive relationships between an organization, the public and people it serves. 

A public relations campaign aims at raising awareness of a product, informs the public about recent updates of the company, improves the brand's reputation and reaches a large number of audience.

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