Which one of the following statements about social media marketing is INCORRECT: Question 1 options: Marketers need to integrate business account into personal account for social media campaigns. Before posting anything on social media platforms, marketers need to set up clearly defined goals. Some social media platforms such as Meta allow marketers to pay to put the promoted content in front of specific groups of people on those platforms. The purpose of the network (e.g. if a network is mostly used for personal relationships or more focused on sharing content) is one of important factors to determine which social network that marketers should participate. Social media monitoring tools can look for mentions of a brand of interests or any competitors of the focal brand, or even themes being talked about.
Which one of the following statements about social media marketing is INCORRECT: Question 1 options: Marketers need to integrate business account into personal account for social media campaigns. Before posting anything on social media platforms, marketers need to set up clearly defined goals. Some social media platforms such as Meta allow marketers to pay to put the promoted content in front of specific groups of people on those platforms. The purpose of the network (e.g. if a network is mostly used for personal relationships or more focused on sharing content) is one of important factors to determine which social network that marketers should participate. Social media monitoring tools can look for mentions of a brand of interests or any competitors of the focal brand, or even themes being talked about.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which one of the following statements about social media marketing is INCORRECT:
Question 1 options:
Marketers need to integrate business account into personal account for social media campaigns.
Before posting anything on social media platforms, marketers need to set up clearly defined goals.
Some social media platforms such as Meta allow marketers to pay to put the promoted content in front of
specific groups of people on those platforms.
The purpose of the network (e.g. if a network is mostly used for personal relationships or more focused on
sharing content) is one of important factors to determine which social network that marketers should
participate.
Social media monitoring tools can look for mentions of a brand of interests or any competitors of the focal
brand, or even themes being talked about.
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