The modifications made regarding advertising, public relations, and promotional strategy in a given market is called: O a changing product features Ob. changing delivery schedule Oc changing the product place Od.changing the product promotion QUESTION 18 In reacting to the marketing environment, what strategy do firms adopt in order to shift from a reactive to a more proactive stance? Oa view the marketing environment as an uncontrollable element Obadopting a proactive stance toward the marketing environment develop strategies to change the environment Oc Take very slow actions to affect forces in the environment Od assuming that strategic options are bounded by the current environment
The modifications made regarding advertising, public relations, and promotional strategy in a given market is called: O a changing product features Ob. changing delivery schedule Oc changing the product place Od.changing the product promotion QUESTION 18 In reacting to the marketing environment, what strategy do firms adopt in order to shift from a reactive to a more proactive stance? Oa view the marketing environment as an uncontrollable element Obadopting a proactive stance toward the marketing environment develop strategies to change the environment Oc Take very slow actions to affect forces in the environment Od assuming that strategic options are bounded by the current environment
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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