Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
I need the correct answer to this practice question I found online please

Transcribed Image Text:Answer the question below. Use the rubric in the materials for help if needed.
In the late 1800s, researchers started studying the effects of advertising on memory and purchasing decisions. More recent research has shown different ideas. Discuss the difference between early thinking and later ideas. Identify
where the three exposures rule would fit. In your conclusion, explain whether you agree with the earlier or later research. Use details to support your answer.
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