In order to secure a commitment from a consumer, what needs to happen first? Complete a micro-commitment Conduct a sales call Complete a multi-step form Read user reviews
In order to secure a commitment from a consumer, what needs to happen first? Complete a micro-commitment Conduct a sales call Complete a multi-step form Read user reviews
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Your Submission:
1 In order to secure a commitment from a consumer, what needs to happen first?
2
Complete a micro-commitment
Conduct a sales call
Complete a multi-step form
Read user reviews
More than one-third of shoppers who sample products buy them that same day. What principle of influence does this reflect?
Reciprocity
Liking
Scarcity
Commitment
St
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