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In large enterprises, puulIC Telution) is thought to be part of the marketing function and falls under the fourth P of marketing - promotion. The business wants their name and products to be out the and be visible. They will employ people called PR officers to ensure that they get this publicity. The public image of a business or enterprise needs to be treated as a brand or product. Constant work must go into promoting it, selling it and building its reputation. Activity 2.2 Name different ways of promoting a product 15 min -1. Name and describe the four Ps of marketing. 2. Name different ways of promoting a product (other than through public relations). *3. What are the main aims of the public relations function? Publicity Public relations is concerned with creating a good company image through publicity, sponsorships, press conferences, speeches, special events, written mate and such things as logos, signs and business forms. Publicity refers to activities promote a company or its products by circulating news about it in the media. P relations can have a strong impact on public awareness at a much lower cost th advertising. Publicity is relatively cheap because the business does not have to

In large enterprises, puulIC Telution) is thought to be part of the marketing function and falls under the fourth P of marketing - promotion. The business wants their name and products to be out the and be visible. They will employ people called PR officers to ensure that they get this publicity. The public image of a business or enterprise needs to be treated as a brand or product. Constant work must go into promoting it, selling it and building its reputation. Activity 2.2 Name different ways of promoting a product 15 min -1. Name and describe the four Ps of marketing. 2. Name different ways of promoting a product (other than through public relations). *3. What are the main aims of the public relations function? Publicity Public relations is concerned with creating a good company image through publicity, sponsorships, press conferences, speeches, special events, written mate and such things as logos, signs and business forms. Publicity refers to activities promote a company or its products by circulating news about it in the media. P relations can have a strong impact on public awareness at a much lower cost th advertising. Publicity is relatively cheap because the business does not have to

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In large enterprises, publie Pelutiuns W is thought to be part of the marketing function and falls under the fourth P of marketing - promotion. The business wants their name and products to be out ther and be visible. They will employ people called PR officers to ensure that they get this publicity. The public image of a business or enterprise needs to be treated as a brand or product. Constant work must go into promoting it, selling it and building its reputation. Activity 2.2 Name different ways of promoting a product 15 minu -1. Name and describe the four Ps of marketing. 2. Name different ways of promoting a product (other than through public relations). * 3. What are the main aims of the public relations function? Publicity Public relations is concerned with creating a good company image through publicity, sponsorships, press conferences, speeches, special events, written mate and such things as logos, signs and business forms. Publicity refers to activities promote a company or its products by circulating news about it in the media. Pu relations can have a strong impact on public awareness at a much lower cost th advertising. Publicity is relatively cheap because the business does not have to E have as much con
Transcribed Image Text:In large enterprises, publie Pelutiuns W is thought to be part of the marketing function and falls under the fourth P of marketing - promotion. The business wants their name and products to be out ther and be visible. They will employ people called PR officers to ensure that they get this publicity. The public image of a business or enterprise needs to be treated as a brand or product. Constant work must go into promoting it, selling it and building its reputation. Activity 2.2 Name different ways of promoting a product 15 minu -1. Name and describe the four Ps of marketing. 2. Name different ways of promoting a product (other than through public relations). * 3. What are the main aims of the public relations function? Publicity Public relations is concerned with creating a good company image through publicity, sponsorships, press conferences, speeches, special events, written mate and such things as logos, signs and business forms. Publicity refers to activities promote a company or its products by circulating news about it in the media. Pu relations can have a strong impact on public awareness at a much lower cost th advertising. Publicity is relatively cheap because the business does not have to E have as much con
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