Research online on a company and its main product(s). (Preferably, the company research on should have business in Singapore) Questions: 1. Does the company have both physical store and online platform, what are the differences? 2. Explain how the company understands its consumer needs and wants, and consumer buying behaviour.

Research online on a company and its main product(s). (Preferably, the company research on should have business in Singapore) Questions: 1. Does the company have both physical store and online platform, what are the differences? 2. Explain how the company understands its consumer needs and wants, and consumer buying behaviour.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Career Building in Marketing

Career building means planning for the future professional career of an individual. Career building consists of developing new skills, enhancing knowledge, pursuing education, gaining experience, and finding new opportunities over time.

Question

Class Exercise– 15/7/21
To be submitted to email: jamesadbm@gmail.com
by 10 pm today. Failure to do so your attendance will be taken as
absent.
Research online on a company and its main product(s). (Preferably,
the company research on should have business in Singapore)
Questions:
1. Does the company have both physical store and online platform,
what are the differences?
2. Explain how the company understands its consumer needs and
wants, and consumer buying behaviour.

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