Research online on a company and its main product(s). (Preferably, the company research on should have business in Singapore) Questions: 1. Does the company have both physical store and online platform, what are the differences? 2. Explain how the company understands its consumer needs and wants, and consumer buying behaviour.
Research online on a company and its main product(s). (Preferably, the company research on should have business in Singapore) Questions: 1. Does the company have both physical store and online platform, what are the differences? 2. Explain how the company understands its consumer needs and wants, and consumer buying behaviour.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Class Exercise– 15/7/21
To be submitted to email: jamesadbm@gmail.com
by 10 pm today. Failure to do so your attendance will be taken as
absent.
Research online on a company and its main product(s). (Preferably,
the company research on should have business in Singapore)
Questions:
1. Does the company have both physical store and online platform,
what are the differences?
2. Explain how the company understands its consumer needs and
wants, and consumer buying behaviour.
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