Creative Homework/Short Project Because of increased competition in its community, you have been hired as a marketing consultant by a local day spa. You know that the spa's quality is judged by both the service provide and the goods (food). The characteristics of services (intangibility, perishability, variability, and inseparabili- ty) create unique marketing challenges, however, these challenges can be met with creative marketing strate- gies. Outline the challenges for marketing the spa cre- ated by each of the four characteristics of services. List your ideas for what might be done to meet each of these challenges.
Creative Homework/Short Project Because of increased competition in its community, you have been hired as a marketing consultant by a local day spa. You know that the spa's quality is judged by both the service provide and the goods (food). The characteristics of services (intangibility, perishability, variability, and inseparabili- ty) create unique marketing challenges, however, these challenges can be met with creative marketing strate- gies. Outline the challenges for marketing the spa cre- ated by each of the four characteristics of services. List your ideas for what might be done to meet each of these challenges.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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