QUESTION 1 Which of the following is NOT a step in the strategic planning process? O a. designing the business portfolio O b. defining the company mission Oc. evaluating members of the company's value chain d. setting company objectives and goals, Oe. planning marketing and other functional strategies

QUESTION 1 Which of the following is NOT a step in the strategic planning process? O a. designing the business portfolio O b. defining the company mission Oc. evaluating members of the company's value chain d. setting company objectives and goals, Oe. planning marketing and other functional strategies

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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