in Class, 10-25 Minutes for Teams Assume that you are the head of PR for a regional fast-food chain that special- izes in fried chicken and fish. A customer has dlaimed that he became sick when he ate a fried roach that was in his chicken dinner at one of your restaurants. As the director of PR, what specific and detailed recommendations do you have for how the firm might handle this crisis?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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in Class, 10-25 Minutes for Teams Assume that you are
the head of PR for a regional fast-food chain that special-
izes in fried chicken and fish. A customer has dlaimed that
he became sick when he ate a fried roach that was in his
chicken dinner at one of your restaurants. As the director
of PR, what specific and detailed recommendations do
you have for how the firm might handle this crisis?
Transcribed Image Text:in Class, 10-25 Minutes for Teams Assume that you are the head of PR for a regional fast-food chain that special- izes in fried chicken and fish. A customer has dlaimed that he became sick when he ate a fried roach that was in his chicken dinner at one of your restaurants. As the director of PR, what specific and detailed recommendations do you have for how the firm might handle this crisis?
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