Imagine your retail shop is going into bankrupcy during this economic crisis due to COVID19. You are trying to revive back your business by venturing into an online store. Now you have to focus on selling brands rather than selling prodiucts. How do you change the perception of your customers using the issues below:Issues in consumer imagery: 1.Product positioning and repositioning 2.Positioning of services 3.Perceived Price 4.Perceived quality 5.Store service image 6.Manufacturer’ image 7.Perceived risk

Imagine your retail shop is going into bankrupcy during this economic crisis due to COVID19. You are trying to revive back your business by venturing into an online store. Now you have to focus on selling brands rather than selling prodiucts. How do you change the perception of your customers using the issues below:Issues in consumer imagery: 1.Product positioning and repositioning 2.Positioning of services 3.Perceived Price 4.Perceived quality 5.Store service image 6.Manufacturer’ image 7.Perceived risk

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 2DYMP

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