If you are using a "Bottom-Up" projection, what downside must you be aware of? Select an answer: this approach often leads to unrealistic conclusions bottom-up projections are less detailed than top-down projections bottom-up requires consistency with the "big picture" in past years you must have a first grasp of the "big picture" of the company

If you are using a "Bottom-Up" projection, what downside must you be aware of? Select an answer: this approach often leads to unrealistic conclusions bottom-up projections are less detailed than top-down projections bottom-up requires consistency with the "big picture" in past years you must have a first grasp of the "big picture" of the company

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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