Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Nofel, the owner of Nofel’s Grocery & Greens, has been running a profitable organic grocery store for many years. However, due to increasing competition from Loblaws, a large chain grocer that has recently opened near his store, he is finding it hard to maintain his sales. Drawing on course content, provide four marketing mix suggestions that would help Nofel compete against Loblaws. Identify the pros and cons of each suggestion you make.
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