Answered: Hi can u pls make this answer in short…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Hi can u pls make this answer in short only add main points pls Product Analysis: The product analysis helps to identify what products are being offered by the company and what products does the company specializes in. Starbucks offers a wide range of coffees at its multiple outlets. It offers coffee in around 30 variants that have completely differentiable tastes. Customers have a choice to make a choice among all these available variants. The focus of Starbucks has always been to provide unique and creative products to its customers. Marketing/Promotion Analysis: The objective of all marketing activities remain in providing the best experience to their customers. And Starbucks has always been doing this by providing friendly and accommodating customer service through their selling representatives. The marketing strategy of word-of-mouth has worked wonders for the company and investing in non-profit organizations has helped the company in making a good social image of the brand.

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