the process of making a product or service avallable to the cons - the delivery of products through several channels when a company mass-markets across several platforms the speed at which an organization sells and replaces its inventa

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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O 3. Match the definitions with the terms.
- the process of making a product or service avallable to the consumer
- the delivery of products through several channels
when a company mass-markets across several platforms
the speed at which an organization sells and replaces its Inventory
- the process of managing uninterrupted inventory to satisfy customer demands
- products made to last for an extended period of time before they need to be replaced
- a distribution strategy in which a supplier of a good grants exclusive rights to a retailer to sell that good
- the delivery of products directly from the manufacturer to the consumer
Transcribed Image Text:O 3. Match the definitions with the terms. - the process of making a product or service avallable to the consumer - the delivery of products through several channels when a company mass-markets across several platforms the speed at which an organization sells and replaces its Inventory - the process of managing uninterrupted inventory to satisfy customer demands - products made to last for an extended period of time before they need to be replaced - a distribution strategy in which a supplier of a good grants exclusive rights to a retailer to sell that good - the delivery of products directly from the manufacturer to the consumer
3. Match the definitions with the terms.
a process of making a product or service available to the consumer
inventory control
e delivery of products through several channels
intensive distribution
hen a company mass-markets across several platforks
direct distribution
distribution
a speed at which an organization sells and replaces its inventory
exclusive distribution
a process of managing uninterupted inventory to satisfy customer demands
• products made to last for an extended period of time before they need to be replaced
- a distribution strategy in which a supplier of a good grants exclusive rights to a retailer to sell that good
- the delivery of products directly from the manufacturer to the consumer
Transcribed Image Text:3. Match the definitions with the terms. a process of making a product or service available to the consumer inventory control e delivery of products through several channels intensive distribution hen a company mass-markets across several platforks direct distribution distribution a speed at which an organization sells and replaces its inventory exclusive distribution a process of managing uninterupted inventory to satisfy customer demands • products made to last for an extended period of time before they need to be replaced - a distribution strategy in which a supplier of a good grants exclusive rights to a retailer to sell that good - the delivery of products directly from the manufacturer to the consumer
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