. Would you use an attribute-based or anattitude-based decision approach to purchasing(or renting or giving to) the following? Which,if any, situational factors would change yourapproach?a. Adopting a pet from a shelterb. A moviec. An e-readerd. A BBQ grille. A personal trainerf. Athletic shoesg. A new shampooh. An apartmenti. A smartphonej. Habitat for Humanity

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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. Would you use an attribute-based or an
attitude-based decision approach to purchasing
(or renting or giving to) the following? Which,
if any, situational factors would change your
approach?
a. Adopting a pet from a shelter
b. A movie
c. An e-reader
d. A BBQ grill
e. A personal trainer
f. Athletic shoes
g. A new shampoo
h. An apartment
i. A smartphone
j. Habitat for Humanity

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