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Emily wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Emily is engaging in  A. problem recognition.                      B. an internal search.                            C. an external search.                        D. a purchase task.                             E. the creation of an antecedent state.

Emily wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Emily is engaging in  A. problem recognition.                      B. an internal search.                            C. an external search.                        D. a purchase task.                             E. the creation of an antecedent state.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Emily wants to purchase a new computer. She is unsure about what hardware and software she will need. As a result, she has begun asking for advice from friends and relatives. In addition, she has talked to several computer salespeople and has looked at some websites. Emily is engaging in 
A. problem recognition.                     

B. an internal search.                           

C. an external search.                       

D. a purchase task.                            

E. the creation of an antecedent state.

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