Design plays a major role in how investors and other audiences respond to your pitch deck, but for one startup, achieving near perfection in their slide design did not create a pathway to success. Wattage Inc. was pitched as a modular electronics company that would allow users to design their own electronic equipment from modular parts, add art and other customized pieces, and have it shipped directly to them. To take a massive market—consumer electronics— and add a customization element was incredibly ambitious. The deck made for an aesthetically pleasing failure. Potential investors would not open their checkbooks, but would smile and suggest that these guys could always go into business making pitch decks for other startups. The innovation that promised to make us all inventors failed, at least for now, but it can teach us many lessons about developing pitches. A. Can great design hurt a pitch presentation? How, or if no, why not? B. What do you think was missing if investors loved the pitch deck, appreciated the tactile prototypes, and yet decided not to invest? C. How might you build different pitch decks targeting different types of investors (electronics investors, those who invest in value-added customization products, modular tech enthusiasts, and so on)?
Design plays a major role in how investors and other audiences respond to your pitch deck, but for one startup, achieving near perfection in their slide design did not create a pathway to success. Wattage Inc. was pitched as a modular electronics company that would allow users to design their own electronic equipment from modular parts, add art and other customized pieces, and have it shipped directly to them. To take a massive market—consumer electronics— and add a customization element was incredibly ambitious. The deck made for an aesthetically pleasing failure. Potential investors would not open their checkbooks, but would smile and suggest that these guys could always go into business making pitch decks for other startups. The innovation that promised to make us all inventors failed, at least for now, but it can teach us many lessons about developing pitches.
A. Can great design hurt a pitch presentation? How, or if no, why not?
B. What do you think was missing if investors loved the pitch deck, appreciated the
tactile prototypes, and yet decided not to invest?
C. How might you build different pitch decks targeting different types of investors
(electronics investors, those who invest in value-added customization products,
modular tech enthusiasts, and so on)?
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