Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
A portable soap company in Mexico has this vision:
To be the leading portable soap company in Mexico...
Achieving the evolution of hand washing, and being recognized for providing our customers with portable cleaning in and out of their homes.
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How could you expand that vision, to make it look more interesting? (can mention your opinion, whatever you want).
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