Creative Homework/Short Project Many firms today are using a variety of buzz-building activities to en- courage word-of-mouth communication about their products. Think about a business or place that you and your classmates might visit. You might, for example, think about (1) a specialty coffee shop, (2) a night spot where you and your friends might hang out on the weekends, or (3) a local theme or amusement park. For your selected product, develop ideas for at least three different buzz-building activities. Outline the details as to exactly how these activities would be carried out and integrated with more traditional marketing com- munications. Next, rank order the activities as to which you feel would be the best and tell why you feel that way. Develop a report for your dlass on your ideas.
Creative Homework/Short Project Many firms today are using a variety of buzz-building activities to en- courage word-of-mouth communication about their products. Think about a business or place that you and your classmates might visit. You might, for example, think about (1) a specialty coffee shop, (2) a night spot where you and your friends might hang out on the weekends, or (3) a local theme or amusement park. For your selected product, develop ideas for at least three different buzz-building activities. Outline the details as to exactly how these activities would be carried out and integrated with more traditional marketing com- munications. Next, rank order the activities as to which you feel would be the best and tell why you feel that way. Develop a report for your dlass on your ideas.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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