Give typed explanation of both questions otherwise leave it The level in an organization where top management directs overall strategy for the entire organization is referred to as thecorporate level.tactical level.Ofunctional level.O directive level.strategic level.Question 7Which of the following statements about marketing activities is most accurate?The marketing department both shapes and is shaped by its relationship with internal and external groups.Marketing is affected by society but rarely, if ever, affects society as a whole.Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a productrecall).Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want it.

Management is the process of arranging, coordinating, coordinating, and controlling an association's…

Answered: The level in an organization where top…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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CUSTOMER PERSONA “A buyer persona is a detailed description of someone who represents your target audience. This persona is fictional but based on deep research of your existing or desired audience. You might also hear it called a customer persona, audience persona, or marketing persona. You can’t get to know every customer or prospect individually. But you can create a customer persona to represent your customer base. (That being said: since different types of customers may buy your products for different reasons, you might need to create more than one buyer persona.) You’ll give this buyer persona a name, demographic details, interests, and behavioral traits (including a consumption biography of what other items this person could also own besides your product). You’ll understand their goals, pain points, and buying patterns. You can even give them a face using stock photography or illustration if you want. Basically, you want to think about and speak about this model customer as if…
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The level in an organization where top management directs overall strategy for the entire organization is referred to as the O corporate level. Otactical level. Ofunctional level. O directive level. strategic level.