Relative advantage, compatibility,complexity, divisibility, andcommunicability are all examples ofSelect one:a. post-purchase behaviorO b. alternative evaluationO c. individual differences ininnovativenessO d. product characteristics thatinfluence rate of adoption

Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of Select one: O a. post-purchase behavior O b. alternative evaluation O c. individual differences in innovativeness d. product characteristics that influence rate of adoption

Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of Select one: O a. post-purchase behavior O b. alternative evaluation O c. individual differences in innovativeness d. product characteristics that influence rate of adoption

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Perception in Marketing

In marketing, perception is referred to as the meaningful information, awareness, impressions, and opinions that the consumers have for the products, services, reputation, and values of a firm. In simple terms, perception is the way the firm is viewed and understood by the consumers from the information gathered and available to them.

Question

Relative advantage, compatibility,
complexity, divisibility, and
communicability are all examples of
Select one:
a. post-purchase behavior
O b. alternative evaluation
O c. individual differences in
innovativeness
O d. product characteristics that
influence rate of adoption

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