Creative Homework/Shon Project Assume that a firm hires you as marketingmanager for a chain of retail bookstores. You believe that the firm shoulddevelop a CRM strategy. Outline the steps you would take in developing thatstrategy.
Creative Homework/Shon Project Assume that a firm hires you as marketingmanager for a chain of retail bookstores. You believe that the firm shoulddevelop a CRM strategy. Outline the steps you would take in developing thatstrategy.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Creative Homework/Shon Project Assume that a firm hires you as marketing
manager for a chain of retail bookstores. You believe that the firm should
develop a CRM strategy. Outline the steps you would take in developing that
strategy.
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