Content marketing can be a very hectic mess unless you organize it into clear business processes. Consider the following process: The content writer takes up & finishes the first draft of an article. Includes descriptions of any custom images that are to be used in the article The marketer gathers influencer contact information, to be used for advertising and marketing once the article is done The editor proof-reads the article, makes points on grammar, style, spelling, etc. The designer creates custom images as asked, sending them over to the content writer The writer takes the comments into consideration, fixes any mistakes, and adds the images to the article The SEO expert makes sure that the article meets the right optimization best- practices & publishes the article The marketer uses a combination of advertising & email outreach to make sure that the article is read. Activity: Construct the business process diagram and apply the flowcharting process discussed. Note: Organize the business process first below and then make it into a flow chart, make sure to follow the proper way and symbols on how to create a flow chart diagram.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Content marketing can be a very hectic mess unless you organize it into clear business processes. Consider the following process:
The content writer takes up & finishes the first draft of an article. Includes descriptions of any custom images that are to be used in the article
The marketer gathers influencer contact information, to be used for advertising and marketing once the article is done
The editor proof-reads the article, makes points on grammar, style, spelling, etc.
The designer creates custom images as asked, sending them over to the content writer
The writer takes the comments into consideration, fixes any mistakes, and adds the images to the article
The SEO expert makes sure that the article meets the right optimization best- practices & publishes the article
The marketer uses a combination of advertising & email outreach to make sure that the article is read.
Activity: Construct the business process diagram and apply the flowcharting process discussed.

Note: Organize the business process first below and then make it into a flow chart, make sure to follow the proper way and symbols on how to create a flow chart diagram.


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