Question 1Considering the five-step marketing process, which step is focused on understanding what customers wantO a. the first.O b. the fourth.Oc. the third.O d. the second.O e. the fifth.

The marketing process is integral part of company's growth process.

Answered: Considering the five-step marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Considering the five-step marketing process, which step is focused on understanding what customers want O a. the first. Ob. the fourth. Oc. the third. O d. the second. O e. the fifth.