Cape Union Mart is an Outdoor clothing and equipment shop in South Africa and would like to export there clothes to the US market. Compile the following for the international marketing mix for Cape Union Mart based US market 1. Product: The international product concept 2. Distribution: Market entry strategies 3. Marketing communication: International marketing communication tools 4. Price: Pricing strateg
Cape Union Mart is an Outdoor clothing and equipment shop in South Africa and would like to export there clothes to the US market. Compile the following for the international marketing mix for Cape Union Mart based US market 1. Product: The international product concept 2. Distribution: Market entry strategies 3. Marketing communication: International marketing communication tools 4. Price: Pricing strateg
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Cape Union Mart is an Outdoor clothing and equipment shop in South Africa and would like to export there clothes to the US market.
Compile the following for the international marketing mix for Cape Union Mart based US market
1. Product: The international product concept
2. Distribution: Market entry strategies
3. Marketing communication: International marketing communication tools
4. Price: Pricing strateg
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