Can you guys help me with this? Thank you! Here's the case:  New Coke (1985):- Overview: Coca-Cola reformulated its classic drink to compete with Pepsi but faced anoverwhelmingly negative consumer backlash Here are the questions:  1. Leader Analysis: Apply the concepts and theories in the book to the actions and decisions of the leader in the case. There should be sufficient information to properly analyze leadership processes and outcomes. Examples include political leaders, military leaders, business executives, religious leaders, sports coaches, and leaders of social movements 2. Comparison: Compare the case study to other similar cases or theoretical scenarios to highlight key insights. Here are concepts and theories that help to guide you guys to answer these questions:  1. Implicit Leadership Theories 2. Leader Member Exchange (LMX) Theory 3. Victor Vrooms' Expectancy Theory of Motivation (1960) 4. Bandura's Social Learning Theory (1971)

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter15: Leadership
Section: Chapter Questions
Problem 1SGB
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Can you guys help me with this? Thank you!

Here's the case: 

New Coke (1985):
- Overview: Coca-Cola reformulated its classic drink to compete with Pepsi but faced an
overwhelmingly negative consumer backlash

Here are the questions: 

1. Leader Analysis: Apply the concepts and theories in the book to the actions and decisions of the leader in the case. There should be sufficient information to properly analyze leadership processes and outcomes. Examples include political leaders, military leaders, business executives, religious leaders, sports coaches, and leaders of social movements

2. Comparison: Compare the case study to other similar cases or theoretical scenarios to highlight key insights.

Here are concepts and theories that help to guide you guys to answer these questions: 

1. Implicit Leadership Theories

2. Leader Member Exchange (LMX) Theory

3. Victor Vrooms' Expectancy Theory of Motivation (1960)

4. Bandura's Social Learning Theory (1971)

 

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