What is the appropriate type of forecasting method to use in the following scenario? Explain why you chose this method. IBM is to ascertain the cost of a stock-out of a critical tape drive component. They do so by a sample survey of managers at various national spare parts centers. The surveys are sent back to the managers for reassessment, and the process is repeated until a consensus is reached.

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Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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What is the appropriate type of forecasting method to use in the following scenario? Explain why you chose this method.

IBM is to ascertain the cost of a stock-out of a critical tape drive component. They do so by a sample survey of managers at various national spare parts centers. The surveys are sent back to the managers for reassessment, and the process is repeated until a consensus is reached.

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